Cookie Policy – Happer.fr
1. Introduction
This Cookie Policy (hereinafter the “Policy”) is intended to inform users of the website www.happer.fr and the Happer mobile application (hereinafter the “Platform”) about how Happer SAS, a simplified joint-stock company registered with the Paris Trade and Companies Register under number 943 607 960, with its registered office located at 6 RUE D'ARMAILLE 75017 PARIS, France, uses cookies and other similar tracking technologies.
At Happer, we place particular importance on transparency and respect for our users’ privacy. That is why we would like to explain:
- what cookies and trackers are,
- the types of cookies we use,
- how we use them,
- your rights and the options available to manage your preferences.
By browsing our Platform, you accept the use of cookies in accordance with this Policy, unless you choose to refuse or disable them as described below.
2. What is a cookie?
A cookie is a small text file placed on the hard drive or memory of your computer, smartphone, or tablet through your web browser when you visit a website or mobile application.
Cookies perform several functions:
- they allow a site to recognize a user during repeated visits;
- they facilitate navigation by remembering your preferences (language, country, font size, etc.);
- they help to secure your transactions and logins;
- they make it possible to measure site traffic and analyze service performance;
- they may be used to deliver personalized content and targeted advertising.
There are also technologies similar to cookies (pixels, web beacons, mobile SDKs, HTML5 local storage, browser fingerprinting), which we collectively refer to as “cookies” for simplicity in this Policy.
3. Why does Happer use cookies?
The use of cookies serves several purposes, which we clearly distinguish:
1. Ensure the proper technical functioning of the Platform
- Secure user authentication;
- Saving the shopping cart and order preferences;
- Session management and fraud prevention.
2. Improve the user experience
- Remembering language and currency;
- Suggesting relevant content and products;
- Optimizing navigation speed and reducing loading times.
3. Measure performance and audience
- Analysis of pages viewed, time spent on the site, and user journeys;
- Identifying areas for improvement in our interfaces;
- Producing anonymous statistics to enhance our services.
4. Personalize content and advertising
- Tailoring offers and product recommendations to your preferences;
- Displaying relevant ads on Happer and on social networks;
- Tracking the effectiveness of our marketing campaigns.
5. Facilitate social interaction
- Integration of social media sharing buttons (Facebook, TikTok, Instagram, etc.);
- Ability to comment on or like certain content via your social accounts.
4. What types of cookies do we use?
4.1. Strictly necessary cookies
These cookies are essential for the proper functioning of the site. Without them, you would not be able to use our services properly (for example, access your personal account or complete a purchase).
They do not require your prior consent.
Examples:
- Secure login to your Happer account;
- Saving the shopping cart until checkout;
- Security settings and protection against fraudulent attacks.
4.2. Performance and analytics cookies
These cookies allow us to understand how visitors use the Platform so that we can continually improve our services.
They do not collect data that directly identifies you.
Examples:
- Google Analytics or equivalent (page views, time spent, user journeys);
- A/B testing to optimize display and usability;
- Detecting technical errors or bugs.
4.3. Personalization cookies
These store your preferences to improve your experience on the Platform.
Examples:
- Language or currency selection;
- Recently viewed products for faster browsing;
- Displaying personalized recommendations based on your shopping behavior.
4.4. Advertising and marketing cookies
These make it possible to provide you with relevant and tailored advertising, both on our Platform and on third-party websites or social networks.
Examples:
- Facebook Pixel, TikTok Pixel, Google Ads;
- Personalized ads based on your searches and purchases;
- Measuring marketing campaign performance (clicks, conversions, returns).
4.5. Social cookies
These cookies are placed by third-party social platforms and make it easier to share Happer content on your networks (Facebook, Instagram, TikTok, etc.).
5. Cookie retention period
In accordance with CNIL recommendations:
- Session cookies (e.g., authentication) are deleted when you close your browser;
- Persistent cookies (e.g., preferences, advertising) are stored for a maximum of 13 months;
- beyond this period, new consent will be requested.
Information collected through cookies is kept for a maximum of 25 months in our analytics databases.
6. Consent and cookie management
When you first visit Happer.fr, a banner informs you of the use of cookies. You can then:
- Accept all cookies,
- Refuse all non-essential cookies,
- Customize your preferences by enabling or disabling certain categories.
You can modify your choices at any time via a permanent link “Manage my cookies” at the bottom of the page.
Additionally, web browsers offer settings to control or block cookies. For example:
- Chrome: https://support.google.com/chrome/answer/95647?hl=en
- Safari: https://support.apple.com/guide/safari/sfri11471/mac
- Firefox: https://support.mozilla.org/en/kb/enable-and-disable-cookies
- Edge: https://support.microsoft.com/help/4027947/microsoft-edge-delete-cookies
Warning: refusing certain cookies may degrade your user experience and limit some features (e.g., inability to complete an order).
7. Sharing and transfer of collected data
Data collected through cookies may be shared with our technical, advertising, or social partners.
These partners act either as processors (processing data on our behalf) or as independent controllers (e.g., social networks).
We never sell your personal data to third parties. Any potential transfers of data outside the European Union are governed by standard contractual clauses approved by the European Commission.
8. Updates to the Cookie Policy
Happer reserves the right to amend this Policy at any time to reflect:
- legislative and regulatory changes,
- CNIL recommendations,
- technical changes to the Platform,
- new purposes for using cookies.
The update date will be indicated at the top of the page.
9. Contact
For any questions regarding this Cookie Policy, your personal data, or the exercise of your rights (access, objection, deletion), you can contact our Data Protection Officer (DPO):
Happer SAS: support@happer.fr
