Happer Ambassador Program

A. Level Program

Create a level system based on the performance and engagement of influencers. As they achieve certain goals, they can move up to higher levels with additional benefits, such as being featured on the Happer app and website newsfeed, being highlighted in Happer’s media communications, being featured in newsletters/email campaigns, receiving higher commission rates, exclusive gifts, or special features on the app.

B. Exclusive Gifts and Products

We will offer special gifts, exclusive partner products, or even limited-edition Happer products based on influencer performance and loyalty, in order to strengthen their long-term engagement as brand ambassadors.

C. Private Access and Exclusive Events

We will invite influencers to exclusive ambassador events, early launches of new Happer features, special photo shoots, or VIP meetings to create a personal connection with the Happer brand and boost engagement.

D. Training and Development

We will invest in training and professional development for influencers. This may include workshops on the latest fashion trends, personal development sessions, or even courses on social media management. By helping them grow, we strengthen their bond with the Happer brand.

E. Long-Term Partnerships

We will propose long-term partnerships that go beyond simple product promotion. For example, collaborations on exclusive collections, co-creation projects, or even philanthropic initiatives to strengthen the relationship.

F. Profit Sharing

We plan to share profits fairly when Happer achieves major financial goals. This aligns the interests of influencers with the long-term success of the platform.

G. Public Recognition

We will regularly highlight influencers on social media platforms, in the Happer app, or even through marketing campaigns. Public recognition strengthens their ambassador status and helps boost their visibility.

H. Networking and Collaboration Opportunities

We will facilitate networking among influencers and create opportunities for collaboration between them. This will strengthen their sense of belonging to the Happer community and encourage long-term collaboration.

A. Level Program

The structure of our ambassador level program is designed as an effective way to reward influencers over the long term.

Level 1: Beginner Ambassador

Entry Criteria:

• First registration in the program.
• Active participation in promotional activities.
• Generate a certain number of sales within the first month.

Benefits:

• Gifting on promoted products.
• Standard commission on sales.
• Access to exclusive partner products.
• Gifts offered through the Happer contest system.

Level 2: Elite Ambassador

Advancement Criteria:

• Maintaining a consistent monthly sales level.
• Exceptional engagement in promoting Happer.
• Significant contribution to the Happer community.

Additional Benefits:

• More gifting on promoted products.
• Exceptional commission on sales.
• More gifts offered through the Happer contest system.
• Access to exclusive in-person events.
• Priority access to collaboration opportunities with other influencers.

Level 3: VIP Ambassador

Advancement Criteria:

• Achieving exceptional sales and engagement goals on a semi-annual basis.
• Recognized leadership within the Happer community.

Additional Benefits:

• Exceptional gifting on promoted products.
• Maximum commission on sales.
• High-value gifts offered through the Happer contest system.
• Collaboration on exclusive collections with Happer.
• Participation in Happer’s philanthropic projects.
• Regular features in Happer marketing campaigns.
• Opportunities to represent Happer at major events.

Important Considerations:

• Transparent Communication: We ensure that advancement criteria and associated benefits are clear and well communicated to influencers.
• Regular Updates: The program is periodically re-evaluated to ensure it remains relevant.
• Flexibility: Integration of flexibility to take into account exceptional situations or unique opportunities.

B. Exclusive Gifts and Products

Integrating gifts and exclusive products into the ambassador program to reward the influencer community. By incorporating these elements into the gifts and exclusives program, we provide tangible incentives that strengthen long-term engagement while ensuring we remain attentive to individual preferences and adjust the program accordingly to maximize its impact.

Gifts Based on Levels:

• Each level is associated with specific gifts.
  • Level 1: Gifting on promoted products and gifts offered through the Happer contest system defined during collaborations.
  • Level 2: More gifting on promoted products and more gifts offered through the Happer contest system defined during collaborations.
  • Level 3: Exceptional gifting on promoted products and high-value gifts offered through the Happer contest system defined during collaborations.
• Personalized Selection:
  • We allow influencers to select the products to promote by gathering their preferences.
• Gifts Linked to Exceptional Performance:
  • For influencers who reach exceptional sales targets, we offer higher-value gifts, such as luxury accessories, trips, or exclusive experiences.
• Themed Gift Boxes:
  • We will send themed gift boxes with multiple exclusive products on special occasions (such as the influencer’s birthday or important milestones in the program).
• Personalized Style Consultation (in training):
  • Personalized style consultations with fashion experts will be offered to help influencers optimize their selection of exclusive products.

C. Private Access and Exclusive Events

Including private access and exclusive events in the ambassador program helps strengthen collaboration between Happer and our ambassador influencers.

Access to Private Webinars and Workshops

Our ambassadors will be invited to our exclusive webinars hosted by fashion industry experts, covering relevant topics such as trends, personal style, and social media marketing strategies.

Invitations to Product Launches in Advance

Happer offers influencers the opportunity to explore new features, partnerships, or milestones with privileged early access, even before their public launch.

Access to Fashion Events

Happer invites ambassador influencers to fashion shows, industry trade fairs, or other major events. This immersive experience strengthens their role as privileged Happer ambassadors.

Virtual Meetings with Fashion Personalities

Happer organizes virtual meet-and-greet sessions with fashion personalities, designers, or other renowned influencers, allowing ambassadors to establish direct connections.

Networking Events

Happer creates exclusive networking opportunities where ambassador influencers can interact with each other, share ideas, and collaborate on projects.

Unique Experiences

Offer unique experiences such as exclusive photo shoots with renowned photographers, visits to designer studios, or fashion getaways.

VIP Parties

Organize VIP parties exclusively for ambassadors, with entertainment, cocktails, and the chance to discover the latest collections in an exclusive setting.

Participation in Philanthropic Events

Invite influencers to participate in charity or philanthropic events supported by Happer, thereby strengthening the brand’s social commitment.

Important Considerations

• Proactive Communication: We ensure clear communication about event details and benefits associated with private access to maximize ambassador participation.
• Flexibility with Virtual Options: If in-person events are not always possible, we offer virtual options to ensure ambassador participation.
• Personalized Invitations: We personalize invitations based on the interests and preferences of each ambassador influencer to maximize appeal.
• Feedback Collection: Regularly collecting feedback allows us to adjust and continuously improve exclusive events.

D. Training and Development

Happer integrates training and development into the Ambassador Program as an excellent way to support the professional growth of influencers. We ensure to regularly collect feedback to adapt the program to the evolving needs of the ambassador community.

Webinars on Fashion Trends

Happer organizes regular webinars led by fashion industry experts to cover topics such as current trends, styling techniques, and seasonal forecasts.

Social Media Workshops

Happer offers workshops dedicated to optimizing influencers’ presence on social media. This may include tips on creating engaging visual content, writing effective captions, and using platform-specific features.

Photography and Video Courses

Happer provides practical courses in photography and video editing to help ambassador influencers improve the quality of their visual content.

Personal Coaching Sessions

Happer offers one-on-one coaching sessions with social media and fashion marketing experts to help ambassadors develop personalized strategies.

Educational Resources

Happer provides influencers with educational resources such as guides and articles on topics relevant to fashion and social media marketing.

Certifications and Recognition

Happer offers certifications to ambassadors who successfully complete specific training sessions. These certifications can be highlighted on their Happer profile and in their communications.

Access to Industry Events

Happer provides invitations to fashion industry events such as runway shows, trade fairs, or conferences, allowing ambassadors to stay informed of the latest trends and expand their professional network.

Discussion Groups and Forums

Happer facilitates the creation of discussion groups or forums where influencers can exchange advice, ask questions, and share their experiences.

Mentorship Program

Happer sets up a mentorship program where experienced influencers can guide new ambassadors, fostering a continuous learning environment.

E. Long-Term Partnerships

For lasting relationships with ambassador influencers, Happer integrates key elements into the Long-Term Partnership program, fostering fruitful collaboration over time while remaining flexible to adapt partnerships based on industry changes and shared objectives.

Co-Creation Content Projects

Happer facilitates co-creation content projects with other influencers, thereby strengthening the community and generating diverse content.

Theme or Seasonal Ambassadors

The Happer team identifies influencers to represent specific themes or seasons, creating long-term partnerships that evolve over time.

Event Sponsorship Opportunities

Happer supports ambassador influencers in specific fashion-related events by offering sponsorship opportunities, thereby strengthening their credibility in the industry.

Participation in Marketing Campaigns

Happer includes long-term ambassador influencers in global marketing campaigns to ensure continuous visibility.

Partnerships with Complementary Niche Influencers

Happer encourages influencers to build partnerships with other complementary niche influencers to broaden their audience and create collaboration opportunities.

Participation in Charity Events

Happer involves ambassador influencers in long-term partnerships with charities, associating the brand with important causes.

Regular Strategy Meetings

Happer organizes regular strategy meetings with ambassador influencers to discuss long-term partnership opportunities, aligning brand goals with their aspirations.

F. Profit Sharing

Happer integrates a profit-sharing mechanism into the ambassador program to strengthen the alignment of interests between Happer and its ambassador influencers. The Happer team ensures clear communication of profit-sharing mechanisms and adjusts the program according to evolving goals and performance.

Shared Financial Goals

We have defined short- and long-term financial goals for Happer and our ambassadors. When these goals are achieved, we share a portion of the profits with ambassador influencers.

Performance-Based Bonuses

Establish specific performance thresholds (monthly sales, social engagement, etc.) beyond which influencers can receive financial bonuses in addition to their standard commission.

• Monthly Performance Bonus: Award additional monthly bonuses based on individual influencer performance, such as exceeding a sales threshold or achieving a significant increase in engagement.
• Enhanced Referral Program: An additional bonus is awarded to ambassadors who exceed expectations in referrals, rewarding them with a higher percentage on sales generated by their referrals.
• Bonus for Achieving Specific Goals: Specific goals may include reaching a certain number of sales, converting a high percentage of followers into buyers, or participating in specific campaigns, with bonuses tied to each goal achieved.
• New Influencer Sponsorship Program: Bonuses are given to ambassadors who successfully sponsor new influencers, based on the performance of their recruits on the platform.
• Client Retention Bonus: Happer rewards influencers for their ability to retain clients long-term by offering bonuses for each repeat purchase made by referred clients.
• Content Quality Bonus: Happer encourages high-quality content creation by awarding bonuses to influencers whose posts generate high engagement, such as likes, comments, and shares.
• Innovation Bonus: Happer rewards influencers who bring innovative and creative ideas to promote products in original ways, fostering innovation within the community.
• Community Growth Bonus: Happer offers bonuses to influencers who contribute to the growth of the Happer community by attracting new followers and increasing platform activity.
• Specific Campaign Participation Bonus: Happer provides additional bonuses for influencers who actively and successfully participate in specific promotional campaigns, encouraging involvement in Happer’s initiatives.
• Annual Overall Performance Bonus: Happer establishes an annual bonus based on overall influencer performance throughout the year, considering criteria such as sales growth, client retention, and content quality.

Enhanced Referral Program and New Influencer Sponsorship Program

Happer offers an enhanced referral system where influencers receive a higher commission percentage for clients they referred who remain active on the platform. A sponsorship program also rewards existing influencers with additional commission for each new influencer they refer who successfully joins the ambassador program.

Benefits Linked to Overall Platform Growth

Happer ties profit sharing to overall platform growth, rewarding influencers for their role in expanding the Happer community.

Regular Review of Shared Profits

Happer schedules regular reviews of the profit-sharing model to ensure it remains fair and aligned with the long-term goals of both the platform and the ambassadors.

Transparent Performance Tracking Mechanism

Happer offers a transparent system allowing influencers to track their performance, commissions, and profit sharing, thereby reinforcing trust and transparency.

Annual Reward Bonus

Happer provides an annual reward bonus for influencers who have maintained exceptional performance over a full year.

G. Public Recognition

Happer offers public recognition to reward influencers by integrating Public Recognition into the program, creating an environment where influencers feel valued and their work is celebrated. The recognition is personalized based on individual achievements for a more meaningful impact.

Featured Ambassador Profiles

Happer has set up a dedicated section on the Happer app featuring influencer profiles, highlighting their contributions, unique styles, and achievements.

Congratulatory Messages on Social Media

Happer publicly congratulates influencers on Happer’s social media platforms when they reach significant milestones, such as high conversion levels, successful collaborations, or years of engagement.

Interviews and Blog Articles

Happer conducts in-depth interviews with influencers, shared on Happer’s communication channels and other publications to tell their story, journey, and advice.

Award Ceremonies

Happer organizes annual award ceremonies, either virtual or physical, where influencers can be recognized for their outstanding achievements and receive trophies or certificates.

Special Banners and Badges

Happer awards special badges or banners to each influencer based on their achievements; these visual elements can be displayed on their Happer profile.

Personalized Brand Messages

Happer sends personalized messages of recognition and appreciation from the Happer brand, highlighting the specific contributions of each influencer.

Participation in Media Events

Happer facilitates influencer participation in media events, TV interviews, or photo sessions, thereby offering them increased visibility.

Collaborations with Celebrities

Happer organizes special collaborations with renowned personalities or fashion industry experts, where influencers can be highlighted alongside these influential figures.

Annual Achievements Recap

Happer publishes an annual recap of influencers’ achievements, highlighting their key moments, successful collaborations, and outstanding contributions.

Live Presentation Sessions

Happer organizes live presentation sessions where influencers can share their style tips, discuss their experiences, and interact with their followers and the Happer community.

H. Networking and Collaboration Opportunities

Integrating networking and collaboration opportunities into the ambassador program can strengthen the community and stimulate collaboration among influencers. By including these networking and collaboration opportunities in the program, Happer fosters a dynamic community and encourages influencers to take advantage of potential synergies while promoting an open and inclusive environment, where all community members feel encouraged to collaborate and share their ideas.

Dedicated Discussion Platform

Happer sets up a dedicated discussion platform on the Happer app where influencers can exchange ideas, share advice, and discuss potential collaborations.

Virtual Networking Events

Happer organizes regular virtual networking events where influencers can connect, share their experiences, and explore collaboration opportunities.

Collaboration Groups

Happer facilitates the creation of collaboration groups, allowing influencers with similar interests or working in related niches to come together and develop projects jointly.

Matching System

Happer implements a matching system that suggests potential partnerships based on influencers’ styles, audiences, and preferences.

Thematic Collaborations

Happer organizes thematic collaborations where multiple influencers can work together on specific projects, such as photo series, videos, or events.

Collaborative Workshops

Happer plans collaborative workshops where influencers can learn from each other, share tips, and develop skills together.

Event Invitation Exchanges

Happer enables influencers to mutually invite other members to events or collaborations, thus expanding their professional network.

Rewards for Successful Collaborations

Happer offers special rewards for collaborations that deliver exceptional results, thereby encouraging quality and creativity in joint projects.

Mentorship Sessions

Happer organizes mentorship sessions between experienced and beginner influencers, thus creating an environment of mutual learning.